Word: supermarketing
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...sound of Muzak is, of course, almost everywhere, and metastasizing: in the bank and the supermarket and the of fice elevator, on the telephone line when the victim has been put on hold. It plays in the White House and the Pentagon; it played during the Olympics; it played in the Apollo XI spaceship that carried Neil Armstrong to the moon...
...testing six women who spent their dreary days deburring very small items with dental drills. With Muzak in their ears, they deburred 16.8% more than before. Other tests showed that if music can make people produce more, it can also make them buy more. Sedately paced melodies in a supermarket slowed down customers enough so that they spent 38% more money...
DIED. Sylvan N. Goldman, 86, inventor of the shopping cart and multimillionaire philanthropist whose fortune was estimated last year by Forbes magazine to be $200 million; in Oklahoma City. Supermarket Owner Goldman built the first shopping-cart prototype in the mid-1930s using a folding chair as a model. The idea, which he patented and eventually marketed, came to him while he watched women using then standard market baskets. Said he: "They had a tendency to stop shopping when the baskets became too full or too heavy...
Many small businesses fear that branches of big chains will take local savings deposits but not lend them back to firms in the community. "In rural Minnesota, many banks lend money on a handshake," says Daryl Erdman, the Minnesota supermarket owner. "Even if a guy's financial statement is a mess, the banker knows he's good for it. What happens if Chase Manhattan puts a brand-new East Coast M.B. A. in here...
Nowhere are price hikes more ominous than in the supermarket. In Topeka, Kans., Schoolteachers Jeff and Chris Templin are grimly familiar with sticker shock at the grocery store. With three children in their family, the high food prices have forced them to cut back on other purchases to make ends meet. Says Jeff, 33: "We can't seem to keep food expenses as low as $60 or $70 a week, and that is without unnecessary sweets and with a lot of chopped beef on toast. We don't go out to eat very often any more...