Word: supermarketing
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...says Kim Sung Soo, executive director of the Korean Produce Association. Since the first shops opened in the 1960s, some 1,000 Korean-run outlets have sprouted around the city. They account for 85% of the independent fruit-and-vegetable stores, and have taken a 20% bite out of supermarket business. "They've forced retailers like us to sell better-quality produce and display it more attractively," says Jules Rose, chairman of Sloan's, a citywide grocery chain...
Recent newcomers -- Greeks and Middle Easterners, Hispanics and Asians -- are already adding their produce, breads and seasonings to the ever expanding American larder. Pita bread and tacos are now on supermarket shelves alongside English muffins and bagels. Cilantro, jalapeno peppers and mangoes are almost as standard in produce departments as carrots and apples; hoisin sauce and annatto are right there on the shelf with the catsup and mustard...
...influx of population has encouraged suppliers to develop products for these people," says Karen Brown of the Food Marketing Institute, a supermarket trade association. "Their presence has enlivened interest in the various cooking styles. We have a number of retailers who offer cooking classes as part of their services." One of them is the Giant Food stores of Washington, where international chefs demonstrate their specialties. At a recent F.M.I. exhibition in Chicago, many foods prepared for supermarket delicatessen cases were on display, including Oriental chicken salad and Cha- Zah!, a brand of frozen egg roll. Says William Loutit...
These population shifts change all the bric-a-brac of life. A car in Los Angeles carries a custom license plate that says SIE SIE LI, meaning, in Chinese, "thank you." Graffiti sprayed in a nearby park send their obscure signals in Farsi. A suburban supermarket specializes in such Vietnamese delicacies as pork snouts and pickled banana buds. The Spanish-language soap opera Tu o Nadie gets the top ratings among independent stations every night...
...night of July 19--the entire western Maine region was lashed with the most vicious thunderstorms I have ever seen." The novella-length story is an exercise in escalating gruesomeness, and the urgency and awkwardness of the narrative lend credence to the preposterous. So does the setting, a supermarket where a random bunch of shoppers have been trapped by what may be the end of the world. Familiar brand names anchor the incredible; a flying monster invades the store and is set on fire by the beleaguered defenders, finally crashing "into the spaghetti sauces, splattering Ragu and Prince and Prima...