Word: supermarketing
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...wheels her cart down supermarket aisles, Barbara Harris is stunned. "When people say that inflation has been checked," says the Los Angeles public relations consultant, "I listen in shock and disbelief. Just today I went across the street to get a loaf of bread, and it was $1.43. I was floored." Although Harris, 40, sticks to a tight budget and avoids stocking up on frills, the weekly grocery bill for her family of three has climbed from $80 to $100 in the past year. That 25% hike is nearly six times as great as the modest increase in the Consumer...
...Scotty alongside sailboats or sports cars, for example, resemble nothing as much as ads for Calvin Klein menswear. And while the plot quickly ensnares the audience, the pace and soundtrack soon become monotonous. We hear the same music when Scotty robs houses as when he trails Mickey in the supermarket...
...typewritten letter was neatly addressed to "Moms of the Nation" and signed Kaijin 21 Menso, the Man with 21 Faces. The message, sent to Osaka news agencies, warned that 20 packages of Morinaga candy had been laced with deadly sodium cyanide and placed on supermarket shelves. Within days police had scoured stores from Tokyo to cities in western Japan, and found more than a dozen of the lethal packets of Morinaga Choco-Balls and Angel Pie, apparently before anyone was poisoned...
...every new product can be a knockout, like light beer or TV dinners. Of the more than 5,000 items that annually appear on supermarket shelves, as many as 80% are commercial duds. Last week marketing specialists who attended the World New Products Conference in Toronto tried to learn some lessons from an exhibit of about 900 less-than-successful items...
Goldsmith, who owns the French weekly L 'Express and an American supermarket empire, has crusaded for years urging Western journalists to study disinformation techniques. To prepare a defense for the Spiegel trial, he solicited testimony from students of Soviet actions in West Germany, Britain and the U.S., including a Czech defector, General Jan Sejna, whose public remarks were the basis for the assertions about Strauss and Spiegel. Among other potential witnesses: a Soviet bloc defector who was involved in efforts to defame Strauss, and George town University Professor Roy Godson, author of a recent book on Soviet disinformation. Goldsmith...