Word: sloganism
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...propaganda success of Brazil's outlawed Communist Party was the slogan O Petróleo é Nosso (The Oil Is Ours). Under that Communist-devised battlecry, Brazilian nationalists have blocked any foreign participation in the development of the nation's oil. A product of the-oil-is-ours nationalism was Brazil's 1953 law, which set up an oil monopoly, Petrobrás, and forbade ownership of shares by foreigners-or even Brazilians married to foreigners...
When Bertie and Joe Patterson took over the "World's Greatest Newspaper," they set out to make the paper's slogan come true. They livened up the Trib with crusades against crime and political corruption, lured in more readers with some of the first serial comic strips (Moon Mullins, The Gumps, Little Orphan Annie) ever printed in a U.S. daily. They watched the paper's circulation and profits soar, bought vast Canadian pulp forests and a fleet of vessels that still supply the Trib with paper. But the cousins seldom saw eye to eye. Though he bitterly...
...Britain refused to play the kind of practical politics, inspired by obvious considerations of world order, that would have curbed or destroyed Hitler. They thus brought on themselves the Unnecessary War, as Churchill was to call it. Swept into this vortex, the Americans and British embraced their enemies' slogan of "total war." It was so total that the future beyond the war's end seemed infinitely remote. If war aims were difficult to agree upon, then the formula for ending the war would be total, or unconditional, surrender. Alliances, too, were to be total in scope...
...slogan, "Education for democracy," is a barren one, for democracy can work for evil as well as good. "Democracy is ... simply a means to certain ends . . . And those ends, Justice and Freedom, are in large measure the products of religious faith, of the religious conviction that the human person has dignity and rights because divine wisdom so ordained ... I do not think that academic freedom could long prosper under King Demos, if Democracy should succeed in casting off its religious sanctions...
...THINK." IBM's new brain is a logical extension of the company's famed slogan, "THINK." In the age of giant electronic brains, IBM's President Thomas J. Watson Jr. is applying to machines the slogan which his father, IBM's Board Chairman Thomas J. Watson Sr., applied only to men. President Watson hopes to mechanize hundreds of processes which require the drab, repetitive "thought" of everyday business. Thus liberated from grinding routine, man can put his own brain to work on problems requiring a function beyond the capabilities of the machine: creative thought. Says Watson...