Word: sloganism
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Toasting Nehru as "the outstanding statesman of our epoch," Mikoyan said: "Certain aggressive circles have as their slogan, 'Let us arm,' but we say, 'Let us trade.' The steel mill we are building for you is an example of peaceful competition with the Western countries. Let our Indian friends be the judges...
...master stroke of plumbing: faucets in every room dispense chilled red or white wine. In Rome, bartenders will stir up a martini molto secco at the drop of a 500 lira note; half a dozen short order restaurants are pushing Southern fried chicken and barbecued spare ribs with the slogan: "When in Rome, do as Americans do." In Spain, Europe's last stronghold of the "matrimonial" double bed, hotelkeepers are finally switching to the twin beds preferred by U.S. tourists. In Germany, where the mattresses are divided into three parts, innkeepers are turning reluctantly to Beautyrests...
...haven't got the Negro trade, so you can see how it is." Ford efforts to combat the criticism have been less than successful. The Memphis assembly plant, for example, began pasting its car windows with stickers, reading: "Built in the South by Mid-Southerners." One result: the slogan led to such gutter parodies as: "Built in Africa by Apes...
...growing demand. He has launched an island-wide land reform program, buying land from big holders and distributing it to peasants. With irrigation projects, expert advice and new crops, he hopes eventually to make Jamaica's 2,000,000 tillable acres prosperously support 2,000,000 people. His slogan: "For every man an acre and for every acre...
...history of this recurrent American dream is unrolled with an unerring sense for drawing every last bit of humor from the situation. There are a few sub-happenings, like Blandings' professional struggle--he has to invent a new slogan for Wham Ham, Inc. There is also his wife's old but incipient romance with their old lawyer friend Bill Cole. But most of the action plods around the single spectre of Blandings getting fleeced...