Word: sloganism
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...return, the Preferred Risk policyholder gets standard protection at rates 20% to 42% lower* than those of most other companies. (The lowest rate applies to those who have not had an accident in five years.) Preferred Risk's slogan: "If you don't drink, why help pay for the accidents of those...
Carter's devotion to the Star-Telegram and its city was matched only by his scorn for Dallas, 30 miles away. Nothing pleased him more than his slogan for Fort Worth ("Where the West Begins"), especially when he could add that Dallas was really for effete Easterners. Carter always refused to buy anything in Dallas, including food; on his rare visits to Dallas he proudly carried a box lunch. To make Fort Worth an aviation center, he became the largest single stockholder in American Airlines, moved its headquarters from Dallas to Fort Worth. The name...
Over the years, Reuther has struck all three of the Big Three, but never simultaneously. His slogan: "One at a time." This year's first objective: Ford. Reuther reasoned that Ford, running neck and neck with Chevrolet, eager to expand and preparing to make its stock available to the public this fall, would be likeliest to come to terms. Besides, strike benefits for Ford's 140,000 workers would cost less than for G.M.'s 325,000. The G.M. union contract was expiring May 29, but Reuther extended it until June 7, so that the Ford contract...
...reason why President Eisenhower finally agreed, when he did, to Churchill's long-standing proposal for Big Four talks was because he wanted the Conservatives to win. In hopes of depriving the Eden Government of the credit due to Churchill for this triumph, Labourites have now even adopted the slogan: "Churchill--the man whom the Tories threw...
Managing Editor Don Maxwell, 54, of the Chicago Tribune ("World's Greatest Newspaper") has his own private slogan to keep staffers on their toes. The slogan...