Word: sloganism
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Targets Guaranteed. For fees ranging from $2,000 (minimum) to $15,000 (for churches with more than 5,000 families), Wells puts on a thump-and-slogan campaign which usually exceeds what a church expects to raise, and guarantees (all but the smallest churches) to hit the target...
...move to lower the age qualification for voting to 18 is not new. In 1943 thirty-one state legislatures entertained the proposal. Only Georgia amended its constitution to effect the change. The successful slogan was "Fight at 18, Vote at 18." Opponents of the measure in Georgia and elsewhere called the scheme a contrivence of northern professors and Communists. Former Governor Talmadge mustered chivalrous concern for innocent young women whom politicians would have a legal right to approach, "Without an introduction," to seek their votes. But Georgia extended the vote and appears happy about the results...
...favor the unexpected slogan, the daring phrase, and the clever metaphor. After discarding a welter of potential winners I finally penned this entry, "I want to go to Niagara Falls and see the whole cast of Rose Marie go over the Falls in a Cinemascopic Barrel...
With these simple facts in mind, any slogan is fair game. As a sort of preliminary warm up, you might try, "After seeing the star-studded cast of Rose Marie in Cinemascope, I want to see Canada's magnificent wonderland of adventure, scene of this glorious spectacle," Although this is a good, solid try of exactly twenty-five words, it lacks any insight into your own personality. A better attempt would be, "A great film in a great natural setting; thrilling, beautiful, cacophonous Canada stirs my imagination beyond limits of the United States; i.e., Niagara Falls." Merely by the insertion...
...hammered the bill through with the slogan: "Education is the spearhead of social reform." Its passage in 1944 gave him senior status in the party, and Cabinet rank as the first Minister of Edu cation. But the "Butler Act" did more. In the public's view, Rab's name no longer stood for a man of Munich, but for a leader of social reform. When the time came, Butler was the logical choice as the spokesman for the new progressive Toryism...