Word: pontiac
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Dates: during 1950-1959
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...wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford had an airtight case for a new medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars in the medium-priced field, which already had 60% of the market. Edsel could sell up to 400,000 cars a year...
After the decision was made in 1955, Ford ran more studies to make sure the new car had precisely the right "personality." Research showed that Mercury buyers were generally young and hot-rod-inclined, while Pontiac, Dodge and Buick appealed to middle-aged people. Edsel was to strike a happy medium. As one researcher said, it would be "the smart car for the younger executive or professional family on its way up." To get this image across, Ford even went to the trouble of putting out a 60-page memo on the procedural steps in the selection of an advertising...
...Pontiac Star Parade (NBC, 8:30-9:30 p.m.). Song-and-Dance Men Gene Kelly and Donald O'Connor, with an assist from Carol (West Side Story) Lawrence, jive it up on The Gene Kelly Show. Color...
...public has also taken a fancy to the new '60 big-car models; October's total of 526,737 units topped any October in history, including record 1955. Chevy, Ford, Pontiac, Oldsmobile and Cadillac reported their best October in history; Rambler (up 21.5% over last year), Dodge (up 57%), Buick (up 72%), Mercury (up 99%) and Lincoln (up 100%) were off with a roar. But with plants shut down around the U.S. and better than 206,000 auto workers laid off because of the steel strike, industry production volume dwindled to 67,195 cars last week, about...
...Pontiac Star Parade (NBC, 10-11 p.m.). Victor Borge pursues an elusive tulip through this Scandinavian travelogue, and, once arrived at his Danish castle, settles down to some hilarious monkey business...