Word: pontiac
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Dates: during 1950-1959
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...under Chevrolet and sent it out ahead of Ford as the most popular U.S. car. His reward was the presidency of General Motors. Three years ago, Big Bill Knudsen's son, Semon Emil Knudsen, took on a similar job: he was made boss of G.M.'s sputtering Pontiac division, thus became, at 43, G.M.'s youngest auto-di-vision boss. Pontiac was the weakest of all the auto divisions, languishing in sixth place in overall U.S. car sales. Last week "Bunky" Knudsen's hot-rodding Pontiac was at the top of the medium-price field, with...
...Pontiac job tied all the work together. Knudsen's first move after he became general manager was to go to the styling center. He knew what was wrong with Pontiac; it had a "grandma image" in the customer's mind. He wanted to change it so "teenagers would shout, 'Cool, man, real cool.'" The 1957 Pontiac was only 30 days from pilot production, just 60 days from volume production. Walking around the car, Knudsen announced abruptly: "Let's take the silver streaks off. That's the biggest change we can make." The stylists were...
...Island Marina, pleasure boats bake like muffins in the sun. Women in shorts and bare-chested men sweat over engines, hulls and brightwork. Strung along the docks here and there, families perch like terns as they munch their sandwiches, while over at the launching ramp, a black-and-white Pontiac with a black-and-white outboard runabout in tow backs tortuously toward the water. Pontiac and runabout have matching upholstery, matching fins, matching wraparound windshields...
Carl H. Stem 1G, of Nashville, Tenn., was chosen the new president; Walter P. Falcon 1G, of Springville, Iowa, graduate vice-president; Julius B. Levine '60, of Winthrop House and Waterville, Me., undergraduate vice-president; Robert F. Dernberger 1G, of Pontiac, Mich., treasurer; and Stephen M. Rosenkranz '59, of Dunster House and West Englewood, N.J., secretary...
Gene Kelly Pontiac Special (CBS, 9:30-10:30 p.m.). Gene Kelly running and dancing wild to a background of a new poem by Carl Sandburg, a jazz jam session by Arranger Nelson Riddle, a ballet score by Peter Gunn Composer Henry Mancini...