Word: pontiac
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Dates: during 1950-1959
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...first real casualty of the current recession may well be the middle-priced automobile. For years it not only provided transportation for the middle class but was a firm steppingstone on the stratified pyramid of personal material progress. From a Ford, Chevrolet or Plymouth, the buyer progressed to a Pontiac, Buick, De Soto or Oldsmobile, all the while hoping for, and perhaps eventually achieving, a Chrysler, Lincoln or Cadillac...
...this year has been phenomenal. Middle-priced car production so far in 1958 is down 51% from the same period last year, far more than other sections of the industry. Production of Oldsmobile has dropped 44%; Buick, which was once in third place, 40%; De Soto 77%; Mercury 64%; Pontiac 31%; Dodge 70%. Ford's middle-priced Edsel, brought onto the market last year, is a flop...
...change pace, Borge sat down and did some serious playing (the best: a Gershwin medley done while cameras ghosted through Manhattan streets that the composer once prowled). Even the commercials were fun. When Borge showed a picture of his Pontiac. it turned out to be a mound of snow. "The bad thing, of course," he confided, "is that my wife is still in it." As always, he wrapped up the show with a farewell line gilding sentiment with a gag: "When a hand comes out and wipes away a tear, that's my reward. The rest goes...
...used-and-new Dodge. Pontiac and Plymouth car lots in Compton. Pasadena, Long Beach and Hollywood, Caruso refined cheating, double-dealing and intimidation into such a formalized art that he actually conducted regular classroom sessions to teach his salesmen (nine of whom got lighter sentences) how to go about it. Salesmen were instructed to get customers to sign blank contracts, later cut the trade-in allowance and raise the new car price they wrote in on the contract. They were taught to spout figures at a torrential rate to confuse the buyer, and to never put a deal in writing...
Lost: One Sponge. Surgeon Sullenberger took his patients to Pontiac General, stayed for four years, helped to run a training program for younger surgeons. After a Michigan conviction for speeding (more than 100 m.p.h.) he went South, held four hospital appointments from Mississippi to Texas, none for more than five months. Then Dr. Sullenberger returned to Pontiac General, where he was put back on the staff after signing an undated resignation. Within 16 months the hospital's new director, Carl Flath, picked up the resignation. Dr. Sullenberger sued for reinstatement. Then Director Flath loosed his blast. In an answer...