Word: plastic
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Society still isn't sure whether photography is a craft or an art. (It's both, like writing.) People think, in the plastic phrase of admen, that "photography is the wave of the future"; but they are generally unable to relate the airy abstract writings of Marshall McLuhan et al to themselves. Not only do people not know how photography works, but they don't know what it can do: most either think one needs a flash to take a picture out of the sun, or they think the camera is a magical mystery tool that might catch them doing...
Neurochemist Georges Ungar based his work on the natural preference of rats and mice for the dark; given a choice between entering a lighted or a dark enclosure, the rat will almost invariably enter the dark one. After constructing a short passageway between a translucent plastic box and a black box with an electrical grid for a floor, Ungar placed rats one at a time into the light box. As is their nature, the rats scurried into the dark box. They were in for a rude shock. Dropping a gate that prevented them from running back into the tunnel, Ungar...
There were no troops in Washington Friday afternoon, and the cops were drastically outnumbered by the rioters. They had to stand by and let the looters play Supermarket Sweeps in the Safeways. Naked manequins stood on the sidewalk, plastic wigs in the gutter. Everyone was carrying big bundles...
...schools are also thrown open for family roller skating on Sunday afternoons (plastic skate wheels protect gymnasium floors). There are classes in bowling, bridge, badminton and ballroom dancing. The Mott approach is to use recreation as a lure to coax people into continued learning. "You bring people in for a little knitting class," explains Frank Manley, executive director of Mott Foundation projects. "Then you get a little serious sewing-then you build on that, and first thing you know you've got a terrific home economics course going." All the newer schools have a built-in "community room" open...
...industry for decades. In 1929 it was first to break the traditional anonymity of most producers by banding its wieners like cigars with a yellow paper ring. Then it developed an automatic banding machine, automatic linkers and strippers, and in 1950 hit on the idea for vacuum packaging in plastic, which quadrupled the shell life of what were once highly perishable products...