Word: plastic
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...life: the real dove that turns into a bottle of Dove liquid soap, the Ultra Brite girl who brands strangers with long-distance kisses. There is also an element of "I can do anything you can do" worse. Thus when Aerowax ricochets machine-gun bullets off its "jet-age plastic," another brand looses a stampede of elephants to trample over its "protective shield." The surrealistic approach often has a certain childish charm at first, but with repetition it quickly palls...
...final, worthy 90 ft. For an ad introducing Mattel Toys' new Bathhouse Brass line, a film crew covered 1,000 miles to shoot in eight different locations. The spot shows a parade of kids cavorting across sand dunes and careering down slides while madly blasting away on their plastic "brassoons," "toobas" and "floogle-horns." A kind of psychedelic version of the Pied Piper, the ad is typical of the wild, hyped-up pitches aired in the "Saturday morning jungle...
Spain showed 23 artists whose displays were chockablock with social comment. Most notable was Eduardo Sanz's walk-in Chapel for an Important Man, where altar and stained-glass windows were replaced by abstract, luxurious designs of plastic, glass, polished wood, seemingly a bitter jest at the pious pretensions of the rich. As for Marisol, usually classified as an American artist, she scored a triumph of nationalist and artistic politicking by exhibiting as a Venezuelan, thus getting a whole pavilion for 35 of her delightfully inimitable dolls...
...passenger at London's Heathrow Airport on June 8, Ray eluded a worldwide professional manhunt fortified by a $100,000 reward for his capture. Last week, with the accused assassin immured in a maximum-security cell in Southwest London's Wandsworth prison, policemen unraveled the nexus of plastic faces, borrowed identities and bogus papers that he had woven for two months across two continents...
...Gernreich's plastic suit is offensive. Those black patches look like they were painted on by a movie censor...