Word: plastic
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Broadening the Benefits. Refined and streamlined, Heyns's decompression unit now consists of a tent or bag of plastic supported by a barrel-shaped glass-fiber frame. The zippered bag encases the woman from the armpits down. As the pregnant mother relaxes in a chair, a hose attached to the frame draws air out of the enclosure, reducing air pressure on the abdomen by as much as 3 Ibs. per square inch. Normal pressure within the abdomen remains constant, pushing out the abdominal muscle as decompression outside increases...
...everything was ready for the opening; plastic still fills some paneless shop windows, and some cinder-block walls are as yet unpainted. But Snowmass was booked to its 1,000 capacity. And to frost the cake, a blanket of feathery snow drifted down over the slopes as the first guests arrived...
...Continent were running up to 20% ahead of last year's pace. What makes that perform ance all the more impressive is the fact that Lego thrives in the fad-ridden toy industry with just one main product line: construction kits consisting of interlocking, precision-molded plastic blocks that can be fashioned into almost any shape or mosaiclike pattern...
...contraction for the Danish leg godt (meaning play well), Ole Kirk Christiansen peddled his toys by bicycling about in the surrounding countryside. When Godtfred reached 14 he dropped out of the village school to join his father, after World War II helped swing Lego into the manufacture of plastic toy animals...
Taking an increasingly bigger role in the business, Godtfred soon got the idea of producing a line of construction toys that figured to appeal to girls as well as boys; he devised gaily colored plastic blocks to fit the bill, and production began on them in 1952. Once the blocks caught on, children naturally needed more and more sets to expand their construction possibilities -and the business grew apace. By 1960 (the elder Christiansen died in 1958), the product was doing so well that Lego dropped its production of wooden toys...