Word: pepsi
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...hooked such big-name sponsors as Chevrolet, Kellogg's and Pepsi. "We turn down more sponsorships than we have," Irwin says. And the competition has become a staple on ESPN and ESPN2. Initially, Irwin had to produce the program and buy the ad space himself just to guarantee the airtime...
Despite her VJ (and Pepsi Challenge pitchwoman) resume, she stresses, "This is not an entertainment show." She might interview some of the artists she hung with on MTV--if, she says, they're interested in issues or have a story, like childhood abuse, to share. "If it's just about promoting an album, that's not what this show is. That's what...
...Some banks made money, some lost. Pepsi scored, Coke disappointed. Some techs went up, some (OK, most) went down. The PC market is so bad that Dell is getting into routers. And in an example that, yes, this column was watching with particular interest, AOL Time Warner beat earnings expectations but was deemed to have done it all through cost-cutting and accounting magic, and so was beaten by traders like a mule that was not only rented but over-dependent on the moribund ad market...
...ESPN's Sunday Night Baseball broadcasts, viewers see a rotating array of corporate pitches on the backstop behind home plate that are invisible to fans in the stands. In Mexico logos for Pepsi and Tecate magically appear on the field during soccer games. Virtual ads, though, are just the beginning of a world in which advertising will be far more pervasive. If Williams gets his way, PVI will soon be digitally inserting products, not just brand names, into syndicated and prime-time programming. PVI is already negotiating with TNT (owned by TIME's parent, AOL Time Warner) and Studios...
...body hidden beneath the surface. Later, we adjourned to the shore, weary from our frolicking. Like children building a fort in the family den, we huddled beneath a damp towel and looked out at the Pamela Andersons and David Hasselhoffs of the world. Like vampires, we sucked our Pepsi contentedly from our lair and cautiously applied a second layer of Coppertone. I felt compelled to shout out something in a British accent to the nearby tourists who were ogling us in order to justify my alien behavior...