Word: pepsi
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...Crimson’s Brett Nowak gained possession of the puck to the right of goaltender Dov Grumet-Morris and flipped it toward the empty Cornell cage. During its slow-motion journey, it teetered and tottered on the choppy Pepsi Arena ice, looking true at first but sailing inches wide. Icing was called, bringing a faceoff to the right of Grumet-Morris...
...Crimson (22-8-2) beat Dartmouth (19-13-1), 5-3, and the Big Red shut out Brown, 2-0, in Friday night’s semifinal round before 6,936 at Pepsi Arena, setting up a rematch between the archrivals for the ECAC championship at 7 p.m. Saturday night, one year and six days after Harvard’s epic, double-overtime victory over the Big Red in last season’s title game...
...three save percentages in the country all belong to ECAC goaltenders, so it is no surprise that all three have advanced to Friday’s semifinals at the Pepsi Arena in Albany...
...Reilly has had success with his personal crusades before. Last August, he was outraged when the hip-hop artist Ludacris signed an endorsement contract with Pepsi. He called for “all responsible Americans to fight back and punish Pepsi for using a man who degrades women, who encourages substance abuse, and does all the things that hurt particularly the poor in our society.” Of course he later insisted that he did not encourage his viewers to in fact boycott Pepsi, but by then the damage was already done—Pepsi dropped Ludacris...
Admit it: no matter how much you enjoyed the Ozzie Osbourne ad for Pepsi Twist during the Super Bowl, it didn't make you switch soft drinks. That wasn't always the case. Until about 20 years ago, savvy ads in mass media were powerful opinion shapers, but the proliferation of media outlets like cable networks and the Internet has blunted their impact. Edward Keller and Jonathan Berry, authors of The Influentials, think they have found a solution. Using proprietary data from their employer, research firm RoperASW, they argue that the trick is to identify the 1 American...