Word: pepsi
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Mirror to the Fight Feelings run hard in the soft drink industry where brand-names and goodwill mean much. On every can of Pepsi-Cola is the following label...
...reward will be paid ... for information leading to the detection of any dealer substituting Pepsi-Cola for any other 5¢ drink...
Obvious reason for the label is to show that Pepsi-Cola is not being sold deliberately as a substitute for Coca-Cola. When Coca-Cola Co. saw the label it scouted about, wrote Pepsi-Cola Co. last month that "your product ... has been and is now being substituted and passed off for Coca-Cola ... at ten Loft, six Happiness and seven Mirror stores. . . . This detection . . . entitles us to the reward . . . and we herewith . . . make demand upon you for the payment...
...James Fulton Hoge prepared to defend their big client, Coca-Cola Co., in two damage suits. More important of the two was an action of $5,000,000 brought by Loft, Inc., candymaker and seller. Loft charged that Coca-Cola attempted to interfere with a Loft contract to sell Pepsi-Cola in its stores, threatened to attack the value of Loft stock ($2.50 last week) if the company would not sell Coca-Cola, sent agents to Loft soda fountains to hurt Loft's business by slander and intimidations. Filing a $2,000,000 suit at the same time, making...