Word: pepsi
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Dates: during 1990-1999
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Then came August, when Enrico learned that Pepsi's biggest bottler, Argentina's B.A.E.S.A., was rotten with financial problems--this coming on the heels of accounting shenanigans with Pepsi Bottling of Puerto Rico. And last week Pepsi's sad summer seemed to reach its nadir in Venezuela, the company's showcase South American market: overnight and without notice, Pepsi's independent (to say the least) bottler switched 18 plants and 2,500 trucks to archrival Coca-Cola, a midnight move that will cost Pepsi some $400 million in sales and $10 million in profits according to analysts if the defection...
...comes news from Europe, and it's even worse. Russia's gone red. Again. Coca-Cola CEO Roberto Goizueta told TIME that Coke has overtaken Pepsi in Russia, a market of huge size (150 million people) and scope, erasing the 10-year head start Pepsi enjoyed as the Official Party Cola. Coke opens its 12th plant there this week, staffed by locals trained in Coke's bottling university in Moscow. It's all part of Coke's relentless push across the continents. "The conclusion is obvious," says Goizueta with his typical detachment. "Our system has terrific momentum...
...said, "Having them take my Pepsi bottles: there are worse things in the world...
Earlier this year, CPPAX lobbied Harvard Dining Services to not serve Pepsi in dining halls because of PepsiCo's investments in Burma...
Virgin is not expecting a kind welcome in the City of Brotherly Love. In Britain, where the company launched its cola 20 months ago, a May industry report gives Virgin just 4% of the market after a bruising battle with Pepsi, Coke and its British partner, Cadbury Schweppes. Although Virgin is a good marketer, distribution is critical--an area in which Branson met his master. For instance, Virgin was not able to get shelf space in half the British supermarkets--no small problem when four grocery chains control more than 60% of the market. The reason: Coke and Pepsi locked...