Word: pepsi
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Dates: during 1990-1999
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...shelves--it can get ugly when Cap'n Crunch takes on Count Chocula at the A&P--lower prices would seem to be a natural result. Yet competition hasn't worked that way with cereals, though it has in other categories. (Prices of Coke and Pepsi are cheaper in real terms than they were a decade ago.) That is because the cereal manufacturers have been using consumers to finance what has become a very expensive marketing war. So as prices inflate, the companies use the additional money--about $1 a box--to advertise and promote their products...
...more modest aims for Snapple, which has less than 5% of the soft-drink market and tons of competitors. Quaker is spending $40 million on a series of humorous TV spots that alternately praise rival colas and stress Snapple's determination "to be No. 3"--behind Coke and Pepsi, that is. For stockholders, it's no longer a joking matter...
...while Simons gave Hyman credit for his work on the anti-Pepsi protest, he cautioned against overstressing the importance of Pepsi's action on the council election...
...officials also questioned the effect of a Pepsi reversal on University's current negotiations with Coke, saying the issue was more student preferences and service records than political positions...
Condenzio declined to comment further pending a formal announcement by Pepsi regarding the investment policy