Word: pepsi
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Dates: during 1990-1999
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...these domestic ills are not enough, Texaco also maintains operations in Burma, whose repressive military government has come under heavy fire in recent years. In fact, last year when former Director of Dining Services Michael P. Berry decided to remain with Coca-Cola instead of switching to Pepsi, part of his rationale was Pepsico's involvement in Burma. (And the loss of this $1,000,000 contract became part of Pepsico's subsequent decision to partially divest from the Asian country...
...Americans were not overlooked. The majority of the American winners first aired during the Super Bowl, the launching pad for new, creative commercials. Interestingly the judges at the Cannes Festival usually failed to resist cultural stereotypes, almost all of the winning American commercials were ones for Little Caesar's, Pepsi and Budweiser...
Absurdity seems to be the buzz word around advertising agencies, as almost every winning commercial took a normal situation and bent it to a ridiculous conclusion. A Pepsi ad, for instance, features a boy on the beach drinking a Pepsi who then sucks himself into the bottle. Japp, a European candy bar, runs an ad where a West Indian man, having eaten the candy bar, mistakenly pushes a Porsche over a cliff. The slogan is "Japp--Extra Energy to Push You Over...
...country is on the wrong track because the family unit has broken down. She drives a gas-guzzling station wagon because it's safe but worries so much about the environment that she collects cans at work to recycle at home and uses the same plastic-foam Diet Pepsi cup for a week. She doesn't believe in God, but believes in the Ten Commandments because "I know they're the right thing to do." And while she doesn't have time for newspapers or TV network news, she intends to do what she always does before presidential elections: head...
...time, though he complains about how much gas the 20-minute trip uses up. They rarely kiss each other goodbye in the morning. There's no time. Lori is usually out of the house by 7:30 and at work by 8. She skips breakfast but sips a Diet Pepsi and buys some peanut-butter crackers...