Word: pepsi
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Dates: during 1960-1969
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...Rivers. The men are relaxed, confident, plainly well off. A scene straight out of Playboy magazine? Precisely. The men are mostly magazine employees, and the girls are some of the 24 bunnies who room upstairs. A couple of centerfold "Playmates," disarmingly pretty and ingenuous-looking in party dresses, sip Pepsi-Cola...
...sinks into a love seat that has been saved for him beside the 15-ft.-long stereo console. His girl friend, Playboy Cover Girl Mary Warren, 23, slips alongside him, puts her head on his shoulder. A butler brings a bowl of hot buttered popcorn and bottles of Pepsi; the lights dim; the movie begins. Last week it was Michelangelo Antonioni's Blow-Up, the week before Claude Lelouch's A Man and a Woman...
Spectator Sex. To some visitors, the trap door and the glass wall are the real symbols of Hugh Hefner's achievement. Bacchanalia with Pepsi. Orgies with popcorn. And 24 girls?count 'em, 24?living right overhead! Not to mention all those mechanical reassurances, like TV and hifi. It is all so familiar and domestic. Don Juan? Casanova? That was in another country and, besides, the guys are dead. Hugh Hefner is alive, American, modern, trustworthy, clean, respectful, and the country's leading impresario of spectator...
...weeks ago, Pepsico Inc., the parent company of Pepsi-Cola, announced that it will move its headquarters from midtown Manhattan's Park Avenue to the 112-acre grounds of the Blind Brook Polo Club in suburban Westchester County, which it purchased. Nearby Greenwich, Conn., last week gave preliminary approval to American Can Co.'s plan for shifting its 1,300-employee international headquarters to a 141-acre tract by 1970. Olin Mathieson Chemical Corp. bought 60 acres in Stamford, Conn., for its chemical division, along with 700 white-collar workers. Uris Buildings Corp., builder of dozens of Manhattan...
...under present management. In contrast to American's $1.2 billion sales, which have risen hardly at all in the past six years, Royal Crown's sales have tripled to an estimated $64 million since 1960. And the third-ranked soft-drink company (after Coca-Cola and Pepsi) promises to keep on outpacing its parent...