Word: pepsi
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...clear that TV audiences will not be allowed to breathe easy again until the whole Pepsi generation is on the gargle. And as the competitive scramble gets wilder, Old Standby Listerine is forging ahead by hiring famous names for the sell. One commercial shows Golfer Sam Snead passing the word to a young pro whose lady students won't let him get closer than an iron shot. Another stars Insurance Man and ex-Pro Footballer Y. A. Tittle propounding the disadvantages of you know what to a discouraged salesman. Does that mean that Tittle had learned a thing...
...product sales he was charged with at Colgate-Palmolive. Moving from second slot in an $800 million-a-year company to the top job in a less than $200 million-a-year corporation is a step that Mahoney considers a challenge. He claims no fear of Coca-Cola and Pepsi-Cola, Canada Dry's two higher-ranked competitors in the soft-drink field. Says he: "I'm used to competition from giants-like Procter & Gamble and Lever...
...about mood music while playing the violin for silent movies. He moved to the U.S. in 1938, played and wrote the arrangements for Ray Noble's orchestra and Fred Waring and his Pennsylvanians. Later, with his friend, the late Austen Croom-Johnson, co-father of the singing commercial ("Pepsi-Cola hits the spot"), he wrote the signature themes for 26 radio stations. But, claims Siday, that is old stuff now. "You just can't get a good drenching rain sound with an orchestra. If Tchaikovsky were around, he wouldn't be writing for the celesta...
...from Australia to the Apennines, 85 million customers call for a Coke, referring to it as Ha-Ha in Ethiopia's Amharic language or Ko-Kou Ko-Lo, which in Mandarin Chinese also trans lates into "palatable and enjoyable." Coke is being pressed, though not very hard, by Pepsi-Cola, which since 1960 has doubled its foreign sales. The Coke-Pepsi battle, with its advertising campaigns, developed a market for all kinds of U.S. soft drinks. Canada Dry, Seven-Up and Orange Crush are doing well...
Sunshine Somewhere. Not everybody enjoys the colas, and the big drive now by U.S. companies is to take over another large foreign market for fruit-base drinks. Coca-Cola has the familiar orange-flavored Fanta, as well as orange Cappy, which is not seen in domestic markets. Pepsi has a line of fruit drinks called Mirinda. The global market has few seasonal fluctuations. When cold weather comes to Europe and Japan, the sun shines all the brighter in Australia and Africa. Says Britain's Lord Watkinson, whose Schweppes Ltd. is also a Pepsi bottler: "It doesn't rain...