Word: pepsi-cola
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DeVoto thinks the big corporations have taken over from the millionaires and museums to make home-grown art possible. To prove it, Portrait of America has six paintings from the Pepsi-Cola contest, ads for Kaywoodie pipes (each with a pipe smoker) and the U.S. Brewers' Foundation (in which brown bottles appear). But to labor DeVoto's thesis, Portrait has to omit the best examples of art in advertising: the Container Corp. of America's series by foreign artists (TIME, Apr. 30). The book contains a few interesting pictures (some of them badly reproduced), such as Grant...
...year's top money event for U.S. artists ($15,250 in prizes) was uncorked in Manhattan this week by the art-conscious Pepsi-Cola Co. It proved to be more rewarding to the artists than to the onlookers...
...surprising $2,500 first prize winner* was a cluttered, satirical Soda Jerker by 5 9-year-old Manhattan-born modernist Paul Burlin. Pepsi-Cola, which reproduces prizewinners on a calendar, carefully omitted Soda Jerker. Burlin painted it nine years ago, before he ever heard of Pepsi-Cola, to show the drugstore "as an ironic, decorative melange. It's a hell of a place...
Last week Pepsi-Cola quietly launched its biggest promotion of all by awarding the first of an annual batch of 117 college scholarships. The scholarships will pay tuition, fees, traveling expenses, and $25 a month for four years to two students from each state and the District of Columbia, plus 19 additional Negro students from the South. Winners were chosen through tests given to candidates elected by their own high-school classmates. A board of eleven, headed by Professor Floyd W. Reeves of the University of Chicago, has full control of the program. Pepsi-Cola is only putting...
...originator of Pepsi-Cola's public welfare policy is brisk, 49-year-old President Walter Staunton Mack Jr. Mr. Mack has long believed that industry owes and should pay more to the community than mere jobs. Says he: "This project is the newest expression of [that] basic philosophy...