Word: pepsi-cola
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...Charles E. Wilson, onetime $4-a-week shipping clerk, and I. J. Fox, who ran one fur coat into the largest U.S. fur chain. The rags of the other Alger boys had been well tailored. Coty's Grover Whalen was the son of a prosperous New York contractor; Pepsi-Cola's Walter S. Mack Jr. had struggled up from Harvard. But all remained true to the Alger tradition. They waived a testimonial dinner; they were too busy. Railroader Robert S. Young, also chosen, was too busy even to attend the awarding of the scrolls...
...summer smells of popcorn and gasoline swept across Manhattan's hectic heartland-Times Square. Behind the cool glass panes of the Pepsi-Cola United Nations Center, an underpublicized celebrity was speaking on international friendship. It was Lidiya Gromyko, the diplomat's wife, appearing on the 21st of a series of ABC broadcasts on United Nations First Ladies. The interviewer: Alma Kitchell, a lesser Mary Margaret McBride. The broadcast was conceived in the widespread, well-meaning conviction (shared by the more thoughtful teenagers, the more optimistic cocktail partygoers and UNESCO) that a thorough exchange of information is the shortest...
Most big U.S. corporations are so widely owned that stockholders and top management are complete strangers to one another. To Walter S. Mack Jr., president of Pepsi-Cola Co., this seemed a sad thing. By establishing a chummier relationship, Mack thought he might turn Pepsi-Cola's 22,000 stockholders into 22,000 active Pepsi-Cola boosters...
...George Washington Hotel, he threw a party for Southern stockholders. About 100 people showed up. (To forthcoming parties in New York, Chicago and Los Angeles, nearly 14,000 stockholders have accepted invitations.) After a talk by President Mack on Pepsi's operations stockholders were treated to ham, cheese, roast beef and chicken sandwiches, coffee, Pepsi-Cola. President Mack himself, looking not unlike Movie Butler Arthur Treacher, passed around a tray of hors d'oeuvres . One happy stockholder's verdict of the party: "It kind of hit the spot...
High spot of their tour was at Cambridge, where Bates found itself on the popular side, arguing that advertising is a disgrace to modern civilization. They won hands down by singing, in duet, Pepsi-Cola Hits the Spot...