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...suit was against its onetime president, jut-jawed Charles Godfrey Guth, who in 1931 had bought for his own account a controlling interest in, Pepsi-Cola Co., a puny contender in the soft-drink market (annual sales about $33,000). By whirlwind promotion, including sales in Loft...

Author: /time Magazine | Title: INVESTMENT TRUSTS: Cola Coup | 9/4/1939 | See Source »

...stores, President Guth fizzed up its sales until by the end of 1935 he was able to report a net for the year of $464,000. Loft filed suit for his 237,500 shares (91%) of Pepsi-Cola stock, contending that it had been bought with Loft money, developed with Loft resources...

Author: /time Magazine | Title: INVESTMENT TRUSTS: Cola Coup | 9/4/1939 | See Source »

Last year, Delaware's Court of Chancery finally decided that Pepsi-Cola belonged to Loft, not to Mr. Guth. Then Phoenix' president, 43-year-old Walter S. Mack Jr., a director of Loft, became president of Pepsi-Cola Co. When he looked into the books which Mr. Guth had previously kept well hidden, he found a thriving business. For the first nine months of 1938 Pepsi-Cola had turned in a net profit of $2,700,000; its stock was selling at $70 a share (it is now $190). (For the same period Loft lost...

Author: /time Magazine | Title: INVESTMENT TRUSTS: Cola Coup | 9/4/1939 | See Source »

...Fair), it can expect at least 4,000,000 customers by October 30. At Aquacade rates (40? to 99?; average about 50?) that meant a gross to date of something over $1,500,000 (plus an additional $15,000 a week for plugging some 14 products, from Pepsi-Cola to opera glasses). Billy Rose has an equally remarkable way with costs -about $30,000 a week at the Aquacade-and Billy says he is clearing from the Aquacade after expenses as much as $80,000 a week. Although the Fair takes a cut ranging from 8% to 25% of gross...

Author: /time Magazine | Title: World: Eleanor's Show | 8/21/1939 | See Source »

...mighty" lift to Loft, the decision not only handed it Pepsi-Cola but ordered Mr. Guth to turn over back dividends of some $475,000. Mr. Guth was reported interested in a new dark, sweet soft drink. Name: Noxie-Kola...

Author: /time Magazine | Title: TRADE: Loft Lift | 4/24/1939 | See Source »

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