Word: pepsi-cola
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...Walter S. Mack Jr., who was eased upstairs to the chairmanship of Pepsi-Cola Co. only six months ago, and who had hoped to get the G.O.P. nomination for mayor of New York, decided that there was too little left for him to do around Pepsi. He resigned to "conquer new fields." Pepsi will continue to be run by Alfred N. Steele, 49, a onetime Coca-Cola vice president who succeeded Mack in the presidency...
...Pepsi-Cola Co., Encyclopaedia Britannica and Container Corp. of America (TIME, Apr. 30, 1945 et seq.) had all tested and proved the publicity value of fine art. Last week a Manhattan liquor importing firm, Renfield Ltd., was preparing to enter the same field in a small way with a traveling exhibition of twelve oils by the late, lusty, American-scene Painter George Luks...
Frozen Food & Iron. All over the globe, U.S. businessmen were at work. In Australia, Pepsi-Cola Co. was spending $1,200,000 to buy and renovate two factories, and Borden Co. was planning a new milk-processing plant. In Canada, Cleveland's M. A. Hanna Co. was developing the rich iron-ore deposits in the Ungava area of Northern Quebec and Labrador, a project that may cost $200 million. Automaker Henry J. Kaiser had landed a $2,500,000 contract with Israel to build an auto assembly plant in Haifa. In Latin America, considered an "undeveloped" area by Point...
...sets of prizes. First prize (conservative) went to 31-year-old Chet Engle for his satirical self-portrait Tarquin. First prize (modern) went to 39-year-old Sueo Serisawa, for his portrait of his wife, Mary 1949. (Said Serisawa, who won honorable mention in last year's Pepsi-Cola competition with Mary 1948: "I use my wife as a model because she's always available around the house...
...Manhattan's Rheingold beer. It climbed from eighth to first place in Eastern beer sales largely by the use of pretty Miss Rheingolds, about half of them Irish "colleens" duly elected each year by beer drinkers. (Current Miss Rheingold: pert Pat McElroy.) In its battle with Coca-Cola, Pepsi-Cola plans to count heavily on the new television Pepsi-Cola Girl, Louise Hyde, a 24-year-old Chattanooga belle of whom one adman said hopefully: "She just makes you feel thirsty...