Word: pepsi-cola
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Once Royal Crown proved that diet drinks were no fad, the big bottlers pushed diet drinks of their own. Canada Dry President Roy W. Moore Jr. brought to market no fewer than eight diet drinks, from coffee flavor to ginger ale. Coca-Cola launched Tab, and Pepsi-Cola brought out Patio Diet Cola. Pepsi President Donald Kendall recently decided to take advantage of the $30 million spent advertising Pepsi this year, has begun to phase out Patio Diet in favor of a new drink called Diet-Pepsi, which is being promoted with the slogan "Enjoy Pepsi either...
...PEPSI-COLA. The boat ride winds through the canals of Walt Disney's doll land, past a tipsy Tower of Pisa, the Taj Mahal and Swiss Alps, while his prodigious puppets-leprechauns, sheiks, Cossacks, cancan dancers and Dutch boys and girls-sing and sway to beat the band...
...PEPSI-COLA. A water jet whips through a Disney dollhouse filled with belly dancers, French cancan girls. Cossacks and slinky Egyptian beauties, singing, twisting and kicking like kwazy...
...PEPSI-COLA. A gallimaufry of Walt Disney's latest prodigious puppets, which also perk up the pavilions of Ford, General Electric and Illinois. Here a waterjet whips through a dreamland dollhouse filled with belly dancers, French cancan girls, Cossacks and slinky Egyptian beauties, singing, twisting and kicking like crazy...
Walt's Wonders. Disney's realistic robots, in fact, stalk the fair. Pepsi-Cola has about 350 of them, doll-size, flanking a boat ride that children seem to like more than anything else. Scottish dolls climb steep plaid mountains, Iranian dolls fly on Persian carpets, and French dolls cancan. The dolls sing an original tune about the cohesion of the peoples of the world that might have been composed by Wendell Willkie...