Word: pepsi-cola
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...nostalgia ("Our beer is 50 years behind the times"), hypochondria ("Take Geritol to end tired blood"), and the competitiveness of childhood ("Every boy wants a Remco toy"). Inevitably, the most heavily used selling themes turn on three aspects of existence that particularly fascinate Americans: youth, sex and romance. Pepsi-Cola, once typed in the public mind as a sweet, cheap drink ("Twice as much for a nickel, too'',), almost certainly owes much of its upsurge of recent years to being recast as the product "for those who think young.'' Marlboro cigarettes, which had previously sold mainly...
After all of the attention focused on the stock market and the possibility of a recession, first-half earnings reports by U.S. business seemed to add up to a happy surprise. Impressive second-quarter gains were reported last week by many companies, including Hertz, Raytheon, Pepsi-Cola and Eastman Kodak. In a survey of 934 corporations, the First National City Bank of New York found that earnings were 13% better in this year's second quarter than in last year's second quarter, with the food industry up 12%, paper 15%, aerospace 27%, railroads 32%, textiles and autos...
...fence last November. Though the indefatigable First Lady has been expertly following the Piedmont Foxhounds all winter on two other steeds, she never hunted Bit of Irish again after her spill, and five weeks ago sold the unchivalrous thoroughbred for some $3,000 to Russell Arundel, chairman of the Pepsi-Cola Bottling Co. of Long Island...
...financial pages of U.S. newspapers last week appeared a brief personnel item announcing the appointment of Harvey C. Russell, 43, as vice president in charge of special markets for the Pepsi-Cola Co. Harvey Russell, for twelve years Pepsi's Negro sales specialist, is the company's first Negro vice president...
...Lyricist Mel Leven and Songwriter George Bruns, who might profitably have excised Glenn MacDonough's words ("Toyland! Toyland! Little girl and boyland!") but should have restricted the impulse to "modernize" Victor Herbert's music-might as well try to jazz up Piesporter Goldtröpfchen with Pepsi-Cola...