Word: pepsi-cola
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...This looks like the match of the year in tennis," said Tom Regina, vice-president and general manager of the Pepsi-Cola Metropolitan Bottling Co. of Boston one of the sponsors of the event...
...local Syrian mob loosely allied with Detroit's Cosa Nostra. With get-rich-quick promises, Jigs reportedly offered to cut McLain in on the action if he would back the operation with "a few thousand dollars." McLain and his close friend, Edwin Schober, then vice president of Pepsi-Cola Metropolitan Bottling Co. in Detroit, fell...
France's Perrier company has built an empire on water. Besides selling half of the roughly 2.5 billion bottles of mineral water that Frenchmen drink every year, it has the national franchise for Pepsi-Cola and is one of the largest makers of chocolate and other candy in France. Annual sales are $204 million. But when Perrier tried to expand its gastronomic conglomerate by growing big in the dairy industry, the ensuing spectacle resembled the script for a French farce...
...only two calories in eight ounces. "This was a jumping joint," says Charles W. Adams, senior vice president. "We got a lot of printers up in the middle of the night." PepsiCo, which began marketing a new Diet Pepsi the day the ban was announced, attributed its switch to a burst of altruism. Big ads in newspapers noted solemnly: the "Pepsi-Cola Company cannot in good conscience offer its customers any products about which even the remotest doubt exists." The ad urged that "other soft-drink companies . . . follow Pepsi-Cola's lead in developing cyclamate-free beverages." Mary Wells...
...Coca-Cola officials say that they are experimenting with other "formulations" for their Tab and Fresca diet drinks, and will probably switch to some other low-calorie sweetener. PepsiCo, which was obviously not caught napping, immediately announced that it will begin marketing within a few weeks cyclamate-free Diet Pepsi-Cola "with a touch of real sugar...