Word: pepsi-cola
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...mostly we just try to shoo him away, using our loudspeaker [a makeshift bit of equipment fashioned from old Pepsi-Cola cans] to shout at him, 'Hey, you better get out! You are breaking the cease-fire!' And usually he does...
Measured by the duration of the bargaining-it began in 1963-the embassy treaty was far tougher to negotiate than the wheat deal, or the Pepsi-Cola franchise or, for that matter, even SALT I and the nuclear test-ban treaty. It took six years merely to agree on the embassy sites. Then there was another four-year deadlock over the Americans' demand that they be allowed to "import" workers from the U.S. or some Western European country to add the plumbing, wiring and interior finishing to the structure, which would be built by the Russians. Détente...
Within the past week, Donald M. Kendall, chairman of Pepsico and this year's Industry division head of the Committee to re-elect the President, announced that an agreement to place Pepsi-Cola on the Soviet market had been concluded with the Ministry of Trade. Nixon's years with Mudge Rose may throw light on the recent agreement...
...another bit, Ernestine complains to Joan Crawford that she was robbed of a dime by a Pepsi-Cola machine. "I want it back, all ten cents of it," she informs Crawford, a highly publicized member of Pepsi's board of directors. Unless she gets it, Ernestine promises, Pepsi's phones will be ripped out a six-pack at a time. "You don't understand," she tells anyone who disputes her authority. "This is the telephone company. We are not subject to city, state, or federal legislation. We are omnipotent...
...Streets. This summer there will also be matches in the ghettos -courtesy of two soft-drink companies. Pepsi-Cola's program will use mobile units, which upon reaching a site in low-income sections of New York, Boston and Philadelphia will stop, mark out a playing area on the street, pop up nets and backdrops, and hold court. The National Junior Tennis League, partly funded by Coca-Cola, is even more ambitious. After a slow start three years ago, it will operate this summer in more than 20 cities, reaching 30,000 youngsters. The idea, says the league...