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...worker's sister-in-law, Alice Shin, had read about a homemade version on a food blog and, as Kogi's publicist, helped hype them through masterful Twitter and website work, which turned the truck's mysterious whereabouts into a hipster happening.) Choi's amazing food has become one of the movement's signature successes. Kogi made $2 million in revenue in its first year, on checks averaging $13 per person. It has given rise to a number of copycat Korean-taco trucks and inspired the Baja Fresh chain to add short-rib tacos to its menu...
...Choi takes it all very seriously. He wants to bring farm-raised, artisanal food to the masses. In addition to the new restaurant in L.A., he's looking to expand to another city with his trucks. One of his dreams involves a traveling foodapalooza where Eminem performs onstage while farmers sell their veggies at booths nearby...
...thinks there's a chance it might all come together--maybe when he finally talks to Emeril, whose people just called him to set up a meeting. "I'll meet one of the big boys and see if he'll ride with me on this mission to broaden the food landscape," Choi says. "It's 2010. Let's start feeding people. Let's get out there...
Your article brought back many memories. An especially personal one was the sniper ambush of the 3rd Marine Division on Guam. A Veterans Affairs grave marker for one of those 3rd Division Marines rests in my husband's hometown cemetery. His brother was a victim of those snipers. I look forward to seeing The Pacific. Thank you, Tom Hanks, for sharing the emotional experiences of my generation with today's generation...
...Berkeley garage, "assumed that there was some grownup in charge of the financial system." There wasn't. In The Big Short, Michael Lewis, who chronicled an earlier era of Wall Street excess in 1989's Liar's Poker, tells the story of investors who asked questions that no one else would (like, What happens if house prices stop rising?) and came to the chilling conclusion that collapse was inevitable. Lewis takes us inside the investment banks and ratings agencies to demonstrate that no one had any idea what they were actually doing. And with the money flowing so easily...