Word: publicist
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...they knew that something was amiss as early as Saturday, why did they keep serving food? I think that’s the real issue,” wrote Phoebe Kosman, a publicist for Harvard University Press in an e-mail to The Crimson...
...American cities a few years before Choi parked his first food truck, in November 2008. Or that short-rib tacos weren't even his idea. (A former co-worker's sister-in-law, Alice Shin, had read about a homemade version on a food blog and, as Kogi's publicist, helped hype them through masterful Twitter and website work, which turned the truck's mysterious whereabouts into a hipster happening.) Choi's amazing food has become one of the movement's signature successes. Kogi made $2 million in revenue in its first year, on checks averaging $13 per person...
...symbol, the carpet has lost several shades of its crimson hue in a town that now sees about four red-carpet events a night. "It used to be a rare thing and people used to get excited about the red carpet, but now the mystique is gone," says Hollywood publicist Ben Russo, of EMC/Bowery, a player on the Hollywood party scene. "It's way too oversaturated. Now any mom and pop opening around here can and will have a red carpet." (See TIME's picks for this year's Oscar winners...
...carpet of today can come across as a minefield full of dreaded surprises for even the best-behaved celebrity and booby traps from rogue journalist elements. It is one area where even the most tight-fisted publicist has to give up control. "There were rules before," says Jose Martinez of vice president of media relations for Fingerprint Communications. "Now anyone can snap a photo and write whatever they want and it's online in five minutes." (See the 100 best movies of all time...
Others are less obvious about moving right along. "I coined the expression 'walk and wave,' " says celebrity publicist Stan Rosenfield, who handles the likes of George Clooney and Geoffrey Rush on their rare carpet forays. "Slow down for the still photographers and the television cameras. And you shout back an answer. These days it's sheer quantitative numbers. Certain red carpets just go on forever." (See everything you need to know about the 10 Best Picture nominees...