Word: nike
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...think about your new life at all. Take acue from Nike. Just...
Offstage, Ice-T seems far removed from his writing-performing persona of a hard-rap hustler. For the most part, he speaks quietly, his light brown eyes narrowing as he makes a point. At an even 6 ft., light skinned and dressed casually but neatly with his Nike shoestrings tied just so, he can blend into the crowd at his usual hangouts, from Spago to Red Lobster Inn. He relishes the rewards of his success -- his house in the Hollywood hills, for example, where he lives with his girlfriend Darlene Ortiz and their six-month-old baby boy; his collection...
...secret of the success of the Nike corporation, which began to make its famous footwear in 1971 and grew from an unknown also-ran in the shoe business to the universally familiar $3 billion institution of today, is that it understood that sneakers embodied the values of the people who wore them. / Americans wanted a well-made, high-tech athletic shoe not because it was a necessity but because the consciousness of the country had changed. "Jogging," "getting in shape," "working out" were part of the new life-style (another '70s concept), and Nike gave customers a stylish shoe...
...chairman and founder of Nike Inc. and the protagonist of Swoosh is Phil Knight, a former distance runner at the University of Oregon and a laconic accountant who thought it would be more enjoyable to sell shoes than balance checkbooks. He started out representing a Japanese running shoe called Tiger but realized he could create and hawk his own American shoe. Nike was named for the winged Greek goddess of victory and given the now familiar "Swoosh" logo (at the time, someone said it resembled an upside-down Puma insignia). At first Nike made shoes for serious runners...
Swoosh, a readable if overlong history of Nike, follows the familiar trajectory of entrepreneurial success. A group of hell-raising, antiauthority types have a dream. (The Nike founders called their annual meetings Buttfaces, engaged in food fights and gleefully refused to give one another corporate titles.) The dream succeeds beyond their imaginings, and the small revolutionary company becomes a large and conservative one. Even now that Nike is a corporate giant, it still fosters the image of irreverent hipness with its striking advertising and superstar endorsers: the magical Michael Jordan, the bodacious Bo Jackson and those rebels with racquets, John...