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...Gear footwear firm believed that a new line of $70 "performance shoes" endorsed by the reclusive star would lift the company out of the financial doldrums and challenge Nike and Reebok. But it's as easy as A-B-C to see that sales have been...

Author: /time Magazine | Title: Yesterday's Hero Citation | 10/15/1990 | See Source »

...moves among the L.S.U. students, they talk as if oppressed by blacks "who are getting everything." One says, "Yeah, think of the Nike thing" -- Operation PUSH's boycott of the sportswear company, demanding it hire / blacks at the management level. "That's just extortion...

Author: /time Magazine | Title: David Duke's Addictive Politics | 10/1/1990 | See Source »

...special-delivery package bulged with sportswear bearing fancy logos like Giorgio, Gucci, Nike and Louis Vuitton. A chic boutique? No, the recipient was the Good Shepherd Center for Homeless Women in Los Angeles. And the merchandise was $1 million worth of counterfeit name-brand T shirts, sweat shirts and running suits seized by lawmen in a sting operation last December. Instead of destroying the phony duds, city attorney James K. Hahn launched an unusual salvage operation.With the O.K. of firms whose names were pirated, the city divided the 43,000 items among eight community-service organizations. "Come winter those things...

Author: /time Magazine | Title: Los Angeles: Chic Charity | 9/24/1990 | See Source »

Spike Lee does Nike, GAP, and Levi's advertisments, has started a company to market merchandise based on his films and has spent over a million dollars for a summer house on Martha's Vineyard. None of these actions, by themselves, are objects of condemnation. But when a person declares, as Lee has done, that he doesn't care about mainstream Hollywood and strongly implies that he is above petty commericial interests, such actions begin to to take on the aura of self-indulgent hypocrisy. Lee's latest work, Mo' Better Blues, has a similar air about...

Author: By Garrett A. Price iii, | Title: Spike's Mo' Commercial This Time | 8/10/1990 | See Source »

...just irritating. For me, it's embarrassing. It's my job to get rich (or so I interpret the responsibility). Who wants financial advice from a flounder? I go to the playground after the market closes, and the other kids make fun of me. "How's your Nike?" they laugh, knowing I shorted it at 70, betting it would go down. (It's 89.) "How's ol' Crappy?" they squeal, referring by nickname to a small auto- parts rebuilder I started buying at 7. I bought more last week...

Author: /time Magazine | Title: Money Angles: Sleepy, Dopey, Crashful & Co. | 7/30/1990 | See Source »

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