Word: nike
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...controversial pop singer has problems as a product spokeswoman. Pepsi yanked a Madonna commercial off the air last year. She and Nike are fighting over an alleged $4.25 million package. Last week Reebok dropped her after a tentative deal for a $6 million contract...
Consumers fed up with $100-plus price tags for top-drawer Nike Air Jordans or Reebok Pumps are turning back to $25 plain canvas Keds, the reliable old workhorse of the athletic-shoe industry. Keds sales rose from $150 million in 1988 to $200 million in 1989, and are expected to top $230 million this year, at a time when most companies' sales are slowing...
...company, though, has fallen on hard times since the death three years ago of a son of the founder, Horst Dassler. Last year Adidas lost $72 million on its worldwide operations. The company has been losing market share, especially in the U.S., to such major rivals as Reebok and Nike. Tapie, who owns a soccer club in Marseilles, was in Rome for the World Cup finals when the deal was announced. He told reporters that this was a unique chance "to realize my three biggest passions with one project: sports, business and politics...
...sure, the dollar signs are hard to miss in TV sports these days. One can see them in everything from Bo Jackson commercials for Nike footwear to the corporate logos attached to a growing number of major events (among the newest additions: the Mobil Cotton Bowl and the Federal Express Orange Bowl). "It used to be that sport was sport, and business was business," says Norman Chad, who writes about media for the sports daily the National. "Now sports is business. Something that was once sweet and in some ways idyllic now is in the mud with everything else...
...included a look at what military-budget cuts could mean for teenagers who want to enlist, a report on the outcry against satanic rock lyrics, and interviews with young West Berliners. The show's approach seems geared mainly for younger teens; the ads, however, hawk Gillette razors along with Nike shoes and M & M's candy...