Word: mpaa
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...once, the industry establishment has joined in the condemnation, in part because the Captivity studio is not a member of the Motion Picture Association of America, which is in charge of movie ratings and advertising. "I was very troubled that this was out there," says MPAA boss Dan Glickman of the Captivity campaign. "This was not advertising that was approved by us. Our bottom line is to do what we can to protect children...
That's why horror films don't need stars. One letter sells the movie: R (meaning kids are restricted from seeing it unless accompanied by an adult). Another lure is the MPAA description of offensive elements, like this one for Saw III: "strong grisly violence and gore, sequences of terror and torture, nudity and language." Parents read this as a warning, kids as a come-on. "'Terror and torture'? I'm there!" Can't see it? Must...
...MPAA needs the teen market. Tougher than most other national ratings boards on sexual images in movies, it's far more lenient when it comes to violence. In many countries, Saw was forbidden to those under 18. In the U.S., your 17-year-old could go and chaperone his younger siblings. The argument may be that sexuality is real and disturbs kids more than pretend maiming. But these ratings teach that sex is forbidden and killing is cool. They also tell the world that America is a place where violence rules...
...shuddering naked woman strung up in the meat locker was not the problem. Neither was the guy ripping through chains embedded in his flesh to dismantle a ticking bomb in front of him. What worried the Motion Picture Association of America (MPAA) when the ratings body screened Saw III, the latest installment in the lucrative, torture-based horror franchise, was the disturbing "tonality," according to the film's director, Darren Lynn Bousman. "This movie is too dark?" asks Bousman, a 27-year-old Elvis Costello look-alike from Kansas. "That's what...
...MPAA piracy director John Malcolm came up with the idea to train dogs after witnessing the success of canines in detecting illegal drugs. Lucky and Flo, who are officially owned by the MPAA, were trained for eight months in Ireland by Neil Powell, who has extensive experience working with canines on illegal substances. Powell used a classic reward system and game-playing which, coupled with the Labs' innate instinct for hunting, proved successful...