Word: mpaa
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After the Dean of the Harvard School of Public Health advised the film industry to curb on-screen smoking, the Motion Picture Association of America (MPAA) announced that it will more seriously consider smoking in its ratings decisions...
...February presentation to the MPAA, the dean, Barry R. Bloom, and colleagues from Harvard and Johns Hopkins, presented studies indicating that exposing children to smoking in movies increases their odds of taking up the habit...
...Winsten, an associate dean at the School of Public Health who presented with Bloom in front of the MPAA, echoed this sentiment and called it a step in the right direction...
With his silver hair, urbane style and tendency to quote the classics, Jack Valenti, head of the Motion Picture Association of America (MPAA) for four decades, was an erudite icon. A tenacious athlete--he got his Taekwondo black belt at 78--Valenti was well suited to his role as Hollywood lobbyist-ambassador. One of Lyndon Johnson's closest aides, he was in the motorcade in which John F. Kennedy was killed and attended Johnson's sober swearing-in on Air Force One. As head of the MPAA from 1966 to 2004, he championed open markets for movies, fought digital piracy...
...know people who hated Jack Valenti, or rather hated the ratings system he created and sustained. Kirby Dick's documentary This Film Is Not Yet Rated makes a good case for the prejudice the MPAA showed in favor of major-studio product and against the more adventurous indies. Francis Coppola once said that all of modern cinema, from art films to blockbusters, uses only about 5% of the medium's potential artistic vocabulary. We may need another revolution - not of content but of the means of distribution - to allow filmmakers to explore the other...