Word: mpaa
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...Harvard-headed team even avoided advocating for the MPAA to brand any movie depicting smoking with an “R” rating——the principle platform of the “Smoke Free Movies” campaign...
Last week, the Harvard School of Public Health (HSPH) released transcripts from a presentation given by a Harvard-affiliated panel to the Motion Picture Association of America (MPAA) on the dangers of on-screen smoking...
...HSPH deans and a Harvard-educated epidemiologist presented scientific research on the deleterious health effects of smoking and the strong behavioral influence of movies, following a request last February by MPAA Chair Daniel R. Glickman, who is also a former director of Harvard’s Institute of Politics...
Times change, violence gets more explicit, yet the MPAA ratings system still operates under an anachronistic assumption: that modern parents can control what their children see. Junior can buy a ticket for a PG-13 film and stroll into an auditorium showing an R. Or a few months later, he and his friends can rent it from a video store, where kids are rarely carded. Or they go to Wal-Mart and buy the even grottier "unrated" version. (Wal-Mart won't sell R-rated movies to kids under 17, but it will sell unrated ones. Hostel...
...scared that horror movies will ruin innocent children or that today's kids are too sophisticated to be hurt, frightened or moved by movies? Is it that the MPAA is not doing enough--or that there are no children left to protect...