Word: mpaa
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...many aspects, the decision to sue those engaged in illegal file-swapping is hardly a revolutionary step for the film industry. For decades, the Motion Picture Association of America (MPAA) has fought piracy in many forms, embracing new technologies and movie formats while addressing the challenges these new developments bring—whether on celluloid, television, cable, satellite, videocassette or DVDs...
...spring to curb the controversial downloading phenomenon. The association filed hundreds of lawsuits against online music-traders, inciting fear amongst millions of KaZaA users and causing havoc amongst the thousands of guilt-free, blissfully oblivious downloaders. Now, under increased pressure from movie studios, the Motion Picture Association of America (MPAA) has announced that it will take similar steps to stem the tide of illegal movie downloads...
...take “preemptive measures” against illegal movie-downloaders in the near future. Citing the growing use of broadband and the ease with which people can pirate movies online, the association fears the potential effects downloading might have on the movie industry. In July, the MPAA claimed that illegal downloading could cost them billions of dollars in lost revenue; and Dan Glickman, the MPAA’s new chair and former director of Harvard’s Institute of Politics, recently claimed that without preventative measures, moviemakers would no longer have the incentive to make movies.They will...
...protect students from the MPAA’s potential lawsuits, it seems that the movie industry is missing out on important lessons learned by its music industry counterparts. Rather than filing lawsuits to make examples out of individuals—sparking further antagonism with consumers—the MPAA should be taking much more progressive steps towards harnessing the potential of online movie downloads. Until the industry provides a reasonable online alternative, consumers will continue feeling all too justified choosing the easy, illegal option...
...MPAA clearly has a vested interest in curbing illegal movie downloads. But at a time when people greatly lament the skyrocketing price of movie tickets and the arguably inflated price of DVDs, the industry should be looking for ways to attract online consumers, not antagonize them. If they fail to take advantage of this opportunity, it will likely be to the detriment of the industry alone...