Word: mpaa
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...MPAA appears to tolerate increasingly more extreme content in any given age-based rating category over time,” the study said. “Movies with the same rating can differ significantly in the amount and type of potentially objectionable content. Age-based ratings alone do not provide good information about the depiction of violence, sex, profanity and other content...
Kimberly Thompson, associate professor of risk analysis and decision science at HSPH and co-author of the study, said that while the MPAA rating “does provide some insight into the film content,” parents “need to be calibrated with what’s in films today...
...telephone interview with The Crimson yesterday, MPAA President and CEO Jack Valenti called the study “deeply flawed” and assailed the study’s proposal that a standardized, universal rating system be used for movies, television, video games and music...
Thompson and former HSPH researcher Fumie Yokota compared MPAA ratings and rating reasons for 1,906 films released between Jan. 1, 1992 and Dec. 31, 2003 with information about movie content from two independent resources, Kids-in-Mind and Screen...
Aside from violent and sexually explicit content, the study found that smoking, which is not a criterion for MPAA rating, appeared in 79 percent of films while 93 percent of films had instances of alcohol, tobacco or drug use, including 51 percent of G-rated movies...