Word: mcdonaldization
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...Although McDonald's, the fast-food giant based in Oak Brook, Ill., boasts that it has sold more than 35 billion hamburgers since its founding in 1955, the chain's fastest-growing offering in recent years has been its breakfast menu, which features eggs and pancakes and accounts for 18% of sales. The firm is also touting McChicken, a fried chicken sandwich that will be on sale in 60% of the chain's 6,500 units by year's end. Rival Burger King is now selling a sandwich-style version of veal parmigiana. And Jack...
...fast-food executives insist that there is no need for pessimism. They concede that high interest rates have generally slowed expansion, but point out that profits are still growing at a respectable 15% to 20% a year. Indeed, for the third quarter McDonald's reported record earnings of $76 million, a gain of 19% over last year. Increases were also reported by Kentucky Fried Chicken, the second largest American chain in sales, as well as by Wendy's and Burger King. And to keep sales up, McDonald's has prepared still another addition to its menu...
This is an accurate and a scary definition of Southern California or at least one regularly suggsted by the other writers of that place--Joan Didion, Raymond Chandler, and Ross McDonald. It thus qualifies as classically American, written with the speculative range, freedom of imagination, and fierce, clear eye that have invigorated this country's proudest works. the verse is clean, quiet, and lapidary; all the excitement is in watching McMichael take up one "unpoetic" subject after another and illuminate it; he turns all the world on the emotions of a child who is trying to find out what...
...Judge Curry seems to agree. In a terse ruling issued in response to McDonald's motion--that the Court drop Dayan's case for lack of evidence, Curry sided strongly with the French entrepreneur. "Given the high level intrigue and high level entry within this major corporation that the Dayan suit provoked, I am satisfied that a prima facie case has been made. With the sanction of termination so extreme and heavy, the court should not deny the fullest range of testimony...
...Dayan v. McDonald's, then, will continue to be tried in Curry's court for at least several months. With appeals from one side or the other almost certain, the case could drag on for several years if the lawyers don't settle out of court. One attorney expressing exasperation over what she considers to be a glorified debate over greasy french fries says she hopes the case ends differently: Wouldn't it be great to see Ronald McDonald stand up in the back of the courtroom and yell, "I confess...