Word: mcdonaldization
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...short, sharp insight into the temper of the times, a compressed cultural iconography. It was plain that the sexual revolution had reached the suburbs when in 1968 Ford Motor Co. sold autos with a song urging: "It's the way to swing/ Go and have your fling." McDonald's spoke to the '60s-weary Silent Majority in 1971 with words that had little to do with fast food but that probably summed up why people supported the Viet Nam War: "Let's start buildin' our world/ Let's stop puttin' it down...
...Ford song reflected the self-absorption of the '70s. Ginny Redington wrote the quintessential "me"-decade song in 1975 for McDonald's hamburgers: "You, you're the one ..." Today, says Redington, "it's the exact antithesis. Nationalism is a success formula. Everything is America. 'Clean your face, America.' 'Brush your teeth, America...
Others glimpsed the handwriting on the prison walls. Erroll McDonald, Abbott's editor at Random House and one of his guides in the complexities of free life -how to order from a menu, where to buy toothpaste-noticed the ex-convict's tendency to "interpret indifference as rudeness." Novelist Jerzy Kosinski, who had had his own correspondence with Abbott since 1973, said, "Looking at him, I had the feeling there could be uncontrollable anger one moment and a very easy embrace the next." Finally, anyone who read his work noticed, as Kosinski did, that "he wrote in such...
...clinic is part of a rising phenomenon in health care: quick-service, walk-in establishments that critics deride as "medical McDonald's." Now numbering about 150, most of them run for profit by private physicians, these places are known as freestanding emergency clinics, or FECs, because they are physically separate from hospital facilities. FECs appeared in Delaware and Rhode Island in the early and mid-1970s, but now the big growth area is the Sunbelt, particularly Texas...
Burlington is one of those towns where almost every building is one-story and surrounded by parking lots. It's a drive-in town; what was once America's largest shopping mall, up the street a very busy McDonald's and Burger King, down the road those big discount houses with name-brand stereos, $179.99 for two weeks only. It's near Rte. 128, and the very smallest computer firms start out here, in the brick office parks put up in the 50s. When they leave, different businesses move in to the treeless complexes. One parking lot has a dance...