Word: mcdonaldization
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...Japanese already have McDonald's stands, Revlon cosmetics plants, Coca-Cola, American blue jeans and dubbed Hollywood westerns. So why not a Disneyland of their very own? No reason, of course, and this week they get it. After two years of construction, the biggest Disneyland of them all opens Friday on 202 acres of landfill in Tokyo...
...Lowell McDonald...
Pratap said the Council is now looking to four charity organizations as possible backers--Amnesty International. Ronald McDonald House in Boston, Oxfam, and the American Cancer Society...
John Galardi, 44, is trying to steal a march on the major combatants in the great American burger battle among McDonald's, Burger King and Wendy's. His strategy: undersell the competition. As president and owner of Der Wienerschnitzel International Corp., a California-based fast-food chain, Galardi is resurrecting the simple burger...
...spent $100,000 and converted four of his chain's 324 U.S. outlets into white boxes with black stripes: they look like supermarket generic packaging with signboards reading 39? HAMBURGER STAND. McDonald's and Burger King's cheapest burger goes...