Word: mcdonaldization
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...McDonald's on Cermak Road, the main commercial street, there were 100 patrons one day last week but not a black in the place. "Oh, we get a few colored in here," said a grandmotherly woman behind the counter. "In fact, I think I sold a Big Mac to one a couple of weeks ago." In Boulevard Manor, the most expensive part of town, a black face is not merely remarkable, but alarming. )own here," says a Manor resident, anyone who sees a colored person walking along the street without a delivery uniform on calls the police...
...flattery, USA Today still has few overt admirers among its competitors. Says Bruce Winters, editor of the San Fernando Valley (Calif.) Daily News: "If a computer could design a newspaper, it would be USA Today." Many in the industry call it "McPaper," in a slighting comparison to the McDonald's fast-food chain; the news briefs that predominate on more than a dozen of the paper's 40 daily pages are dismissed as "McNuggets." Says Anthony Insolia, editor of Long Island's Newsday: "I'm not sure USA Today provides a rich diet of daily journalism...
...victor would be highly profitable." As a result, the News and the Free Press raid each other's staffs, scoff at or steal each other's stories, even copy each other's promotional gimmicks. When the Free Press started handing out copies to breakfasters at McDonald's, the News arranged a giveaway deal with Burger Chef...
...Schroeder 2-6 0-0 4. Burke 1-7 1-3 3, Collins 5-6 0-0 10. McNamara 0-0 0-1 0. Lewis 0-1 0-0 0. Stewart 0-2 0-0 0. Tobin 1-1 0-0 2. Hill 1-2 0-0 2. McDonald 0-0 0-0 0. Totals...
...companies hope for a high rate of publicity return, and will probably get it. For the Olympics, for example, Coke becomes the official soft drink, and may say so in ads. American Express is the official credit card, McDonald's the official fast-food restaurant. Tokyo's Fuji Photo Film Co., Ltd. grabbed the right to be the supplier of film and processing for the Games, edging out Eastman Kodak...