Word: lpga
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...striped shirts, in ill-fitting pants and with ill-considered caps on their balding heads. To combat this mass of masculinity on the nation's golf courses, a growing Las Vegas-based company called Play Golf Designs has started a fairway-beautification project. Founded by Nisha Sadekar, a former LPGA prospect, Play Golf Designs offers a simple service. For a substantial fee, one of the company's roster of beautiful female professional golfers will play a round or two with you and your co-workers at a corporate outing, with your clients who need to be schmoozed or just with...
...sure, some players don't mind dressing up and showing off their skills to loutish men. "There's this terrible stigma that if you're attractive, you can't play sports," says Anna Rawson, the rising LPGA star who was named Maxim's Sexiest New Athlete in February 2008. "Men are shocked by how good we are." Many are working for Sadekar to help make ends meet. Most Play Golf Designs players are on the futures tour, still chasing their fragile big-league dreams. By playing in corporate junkets and on bachelor-party outings, these women can supplement their sparse...
...Sadekar insists she's picking up the LPGA's slack. "We feel like the LPGA isn't marketing players the way they should be marketed," says Sadekar. "The door is wide open for us, and the opportunities are endless." By promising extra income and exposure to a broader audience, she's shooting to hire more LPGA pros as the tour struggles in a sour economy and crowded sports landscape. She points to the lack of buzz surrounding the world's top-ranked women's golfer, Lorena Ochoa, as an example of the LPGA's ineptitude. "With every...
...LPGA, no surprise, has a different spin. "Any characterization of Lorena Ochoa other than her being an ideal model of what makes the LPGA great is ill-informed," says David Higdon, the LPGA's communications chief. Does Higdon find the website and the Play Golf Designs concept in any way offensive? "We haven't had a chance to evaluate the site and what it's really being used for," he says...
...expect Sadekar to care all that much about the LPGA's input. "You know what? Our women should be proud that they're hip, hot and fun and can bust it 250 yards off a tee," she says. "They've got the entire package. Why not play it all up?" Fair point. But as women fight for mainstream appreciation of their athletic skills, is her company playing it up too much...