Word: lpga
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RETIRED "It's over," said Annika Sorenstam, 38, on Nov. 22 after she failed to qualify for the third round of golf's ADT Championship. Sorenstam announced in May that she would retire at the end of the 2008 LPGA season. It became official after she came just two shots short of making it to the next round. She ends her career as a Hall of Famer with 72 LPGA wins and 89 career wins...
...There’s a problem with all of this high-handed indignation, however: Though it may be right, it’s beside the point. It’s fair to assume that a future of Western golf hegemony was not on LPGA commissioner Carolyn Bivens’ mind when she was developing the English-only regulation. The unfortunate fact is that the LPGA—like all professional sports—is a business...
...major way LPGA athletes make money is through pro-am tournaments. A player is teamed up to play a game with a corporate partner, the goal being that after a couple of putts, funny anecdotes, and friendly slaps on the back, sponsors will be buttered up enough to donate. The system requires mutual understanding on both sides. Unfortunately, a nice, shy Korean-speaker with an interpreter isn’t the ideal candidate for this kind of buddy-buddy fundraising. Nor will she rack up viewers in interviews on the major television networks, another large source of sponsorship. From...
...fewer fans and far less media coverage than their male counterparts; according to the Women’s Sports Foundation, women-only sports articles account for only 3.5 percent of all sports stories, and 94 percent of local television news sports coverage goes to men. The last thing the LPGA wants is to end up like the short-lived Women’s United Soccer Association (WUSA), a female alternative to the popular men’s Major League Soccer. Despite attracting the brightest talents in the sport, from Brandi Chastain to Mia Hamm, WUSA suspended action after only three...
...won’t result in equally reprehensible policies in the future. There’s no doubt that the rule was misguided. But its source was neither xenophobia toward Asian players, nor a Western superiority complex, as commentators have claimed. It was desperation. The challenge for the LPGA now is to make sure that the green on the course doesn’t play second fiddle to the green in the bank...