Word: ketchup
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...Heinz Top-Down Ketchup...
...DeSantis had her bun at Kirkland, where Tan, who ate only the chickwich, gained an early lead. But DeSantis remained calm and posed instinctively for a picture as she gloriously swung open the door to Eliot. At Eliot, DeSantis flavored her chickwich with a mixture of mustard and ketchup. “They’re good!” she remarked. The chickwich, which resembles a giant flattened chicken nugget, looked devilishly appealing. But not for long.Also at Eliot, with the home-court advantage, Tan decided to tackle her single bun requirement. “I think bun expands...
...people willing to stand in order to eat Yoon's $12 burger, which comes with caramelized onions, Gruyre, Maytag blue cheese, bacon compote and arugula--whether you like it that way or not. He's able to make the food he wants, without compromise (he doesn't serve ketchup), because of the gourmetization of America. Even burger munchers now care about the pedigree of their food...
...across America. But, as I finish my latte, I still can't fully envision the collision of these two worlds. Just imagine one of those annoyingly finicky coffee-orderers requesting a burger just-so at McDonald's: "I'll have a grande, extra hot Big Mac with one pump ketchup." It just doesn't seem...
This is one of those little pop-cultural shifts--football overtakes baseball, salsa defeats ketchup--that signal bigger changes: here, in the relationship between the community and the individual. In a traditional Christmas story, the larger holiday is a social good. It uplifts the suicidal, raises every voice in Whoville, renders peace between Macy and Gimbel. Those who reject it--Scrooge, the Grinch--must be forced into its tinseled embrace. Community is all, as in Wonderful Life's blend of World War II patriotism and New Deal populism: your money's in the Kennedy house and Mrs. Macklin's house...