Word: gourmetization
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...haven’t noticed yet, there’s a new sign outside of Mr. Bartley’s Gourmet Burgers that reads: "The Elena Kagan: Experience??? 'Don’t ask, don’t tell': A burger smothered with a liberal amount of salsa and grilled pineapple served with onion rings. $9.99.” A burger inspired by Obama's Supreme Court nominee? Of course...
...legitimately green thing that appears from the ground in April, a month that, in terms of farm yield, is otherwise an extension of winter. For food snobs, therefore, ramps are overcelebrated and overly scrutinized, like the first ballgame played in April, even with 161 more games ahead." (See how gourmet food is making its way to your street corner...
...arugula, whose cultural life cycle has already come and gone. Arugula, a salad green that looks kind of like lettuce, became so gentrified over the course of the past 20 years or so that Kamp used it in the title of his 2006 primer on how we became a gourmet nation: The United States of Arugula...
...locations include Berk’s Shoes, Cardullo’s Gourmet Shoppe, Café of India, Chipotle Mexican Grill, Gnomon Copy, Harvest Co-op Markets, OM Restaurant and Lounge, and Shabu-Ya Restaurant...
...doesn't really matter that gourmet food trucks were busting out in American cities a few years before Choi parked his first food truck, in November 2008. Or that short-rib tacos weren't even his idea. (A former co-worker's sister-in-law, Alice Shin, had read about a homemade version on a food blog and, as Kogi's publicist, helped hype them through masterful Twitter and website work, which turned the truck's mysterious whereabouts into a hipster happening.) Choi's amazing food has become one of the movement's signature successes. Kogi made $2 million...