Word: ketchup
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...ketchup company was top-shelf when he left in 1998 and headed home. Now, while the world invests in microchips, wireless and broadband, Anthony O'Reilly, 70, has created Ireland's biggest fortune from sand (Waterford Wedgwood), landline phones (Eircom) and print (Independent News & Media). He spoke with TIME's Bill Saporito about what drives his counterintuitive choices...
...still not allowed to use the oven without supervision. I am embarrassed that I have been wearing the same T-shirt for five days in a row because I have simultaneously run out of detergent and clean clothes, causing people to mistake my eclectic mix of ketchup, mustard, and grass stains as tie-dye. I’m ashamed to admit that one time I got so angry at my roommate over an argument concerning Harry Potter that I threw his shoes out the window and dunked his toothbrush in the toilet (he only knows about the shoes). While these...
...KETCHUP...
...capitalize on customers loyal to certain brands, supermarkets make sure that popular labels, such as Heinz ketchup and Cheerios, are easy to spot and positioned near profitable store brands...
...city, ours are the size of subway cars, filled with the same kind of really angry people trying to squeeze their carts past one another so they can buy 28 oz. of peanut butter for $6. Selection? Ha. We get chicken noodle and tomato soup, and two sizes of ketchup. Certainly there are the fancy food shops where you can buy one orange for $2 and get incredible cheese and real Italian salami imported from Genoa that costs $4.99 - for a quarter of a pound...