Word: core
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...advertising message culturally relevant, says Saul Gitlin, executive vice president at Kang & Lee Advertising, you have to do more than toss a desi face into a commercial. Values such as education, hierarchy and status are unshakable for desi families, even if modified to reflect American lifestyles. "There's a core belief in higher education and studying and saving," says Phil Salis, vice president of consumer marketing at MetLife, which has created desi-specific television advertising to run on satellite channels such as ZEE TV, B4U, Sony TV and TV Asia. He's not kidding: 64% of Indians...
...Several doors down from the Barefoot Contessa is this modish emporium, established two years ago by Canadian designers Glencora Twigg and Christine Hotton. You'll find many of the country's trendiest labels there, including Peel (skirts printed with cartographic motifs), and punk-inspired jewelry by Whore to the Core. Tel: (1-604) 879 8595; twiggandhottie.com...
...permission. Such use is likely to lead your readers to the mistaken impression that you are authorized to do so or that Louis Vuitton Malletier was involved in some way in its publication. The use of the monogram presents the potential for significant dilution of one of our core intellectual property rights and is all the more of concern since it also appears on your website. Importantly, this use of our trademark in connection with an iconic Chinese figure [Chairman Mao] could damage the long-established relationship we have carefully built with China and its people since the opening...
McCartney said that as acting dean she plans to follow through on several key reforms inaugurated under Lagemann, including the further development of core-like classes...
...completely resolved and will likely continue to wrestle with. O'Connor's opinions place her on the wrong side of the discussion as far as religious conservatives are concerned, and they've also been vehemently critical of her votes in the court's abortion decisions, which have protected the core of Roe v. Wade...