Word: consumerized
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Last week, as Lawyer Brookes became president of American Newspapers Inc., top Hearst holding company, he nostalgically recalled that he used to be a newspaperman himself. He was a cub reporter on the Washington Herald in his law-school days, long before Hearst bought & sold the Herald. He has had...
When spectacled, studious John M. Cassells (a onetime Rhodes Scholar, later a Harvard instructor) was a youth, he worked in a wholesale fruit house. One of his functions was to mix bad peanuts with sound ones. He found the job particularly disagreeable because he was a Sunday School teacher. Mr...
Last week "Cryovac" bags were being tested for consumer appeal by four packing companies. A difficulty: some people have a prejudice against rubber as a food wrapper. Dewey and Almy is confident that this will be overcome, since their latex is odorless, tasteless.
U. S. villages and farms buy a large chunk of the consumer goods sold in the U. S. Last week a research committee, jointly sponsored by CBS and NBC, made public a report which gave a partial answer on how well radio was doing its job interesting and selling the...
By & large, boycotting has been ineffective against producer goods such as German chemicals, iron pipes, tools, wire, certain kinds of industrial machines. Results show most clearly in consumer goods like gloves, furs, toys. In Manhattan, with the biggest Jewish concentration in the U. S., Macy, Saks-Fifth Avenue, Gimbel Bros...